The Counter Menu With Prices (Updated October 2026)
The Counter Menu With Prices (Updated October 2026)
The Counter is the build-your-own burger joint — the checklist menu where you pick the protein, cheese, toppings, and sauce. It started in Santa Monica in 2003 and pioneered the checklist concept: a paper form, a pencil, and total control over your burger. No two burgers at the table look alike, and that’s the whole appeal. The signatures exist for the indecisive, but the checklist is the point — and the fun. This the counter menu with prices guide, updated October 2026, lists real current prices for build-your-own burgers, signature burgers, chicken, sides, salads, shakes, and drinks. It also covers deals and coupons, hours, and the questions people ask most. Prices vary by location — confirm at your store before you order.
People check The Counter prices because the build-your-own runs on a checklist, not a fixed menu — and the price lands in a tight band. The build-your-own burger runs $11.97 to $12.50, which covers the standard build with your choice of protein, cheese, toppings, and sauce. Premium add-ons cost extra, so the final price depends on your pencil. Signatures run $12.46 to $15.95: the Classic at $12.46, Old School at $14.70, Farmhouse at $14.29, Steakhouse at $14.45. Shakes run $5.99 to $6.99. This page covers the build-your-own burger price, signature burgers, shakes and fries, and coupons and deals — all updated for October 2026. The checklist covers protein, bun, cheese, toppings, and sauce in that order. Take your time with it.
New seasonal items land without warning, so check the the counter menu with prices before each visit.
The Counter Menu With Prices — Most Popular Items
The build-your-own is the whole concept. The Classic is the cheapest signature. The BBQ Bacon is the priciest. Here are the prices people look up most.
| Item | Price |
|---|---|
| Build Your Own Burger | $11.97–$12.50 |
| Classic | $12.46 |
| Old School | $14.70 |
| Farmhouse | $14.29 |
| Steakhouse | $14.45 |
| BBQ Bacon | $15.95 |
| Mediterranean | $14.99 |
| Black & Bleu | $14.99 |
| Crispy Chicken Sandwich | $12.35 |
| Shakes | $5.99–$6.99 |
Complete The Counter Menu With Prices
The full menu sits below, sorted by category. The build-your-own checklist is the signature — mark your choices and hand it over. The signatures are there for the indecisive. Prices may vary by location.
Build Your Own
The build-your-own is the concept: a paper checklist where you pick the protein (beef, turkey, chicken, veggie), the cheese, the toppings, and the sauce. It runs $11.97 to $12.50. The price covers the standard build — premium add-ons like extra patties and specialty cheeses cost extra, so go easy on the pencil if you watch the budget. The checklist is half the fun: everyone at the table builds their own.
| Item | Price |
|---|---|
| Build Your Own Burger | $11.97–$12.50 |
Signature Burgers
The signatures are the kitchen’s designed builds for the indecisive — the combos the chefs would order. The Classic at $12.46 is the cheapest signature: the straightforward great burger. Old School at $14.70, Farmhouse at $14.29, and Steakhouse at $14.45 run the mid-teens with their themed builds. The BBQ Bacon at $15.95 is the priciest: bacon and BBQ, the indulgent pick. Mediterranean and Black & Bleu run $14.99 each — the adventurous orders.
| Signature | Price |
|---|---|
| Classic | $12.46 |
| Old School | $14.70 |
| Farmhouse | $14.29 |
| Steakhouse | $14.45 |
| BBQ Bacon | $15.95 |
| Mediterranean | $14.99 |
| Black & Bleu | $14.99 |
Chicken
| Item | Price |
|---|---|
| Crispy Chicken Sandwich | $12.35 |
| Grilled Chicken Sandwich | $11.99 |
Sides
| Side | Price |
|---|---|
| Fries | $3.89 |
| Sweet Potato Fries | $4.49 |
| Onion Strings | $4.99 |
| Edamame | $4.99 |
Salads
| Salad | Price |
|---|---|
| Salads | $10.99–$11.49 |
Shakes
The shakes run $5.99 to $6.99 — the classic burger-joint shake, thick and old-school. Kids shakes run $3.99 for the little ones. The fries at $3.89 and sweet potato fries at $4.49 cover the sides. The onion strings at $4.99 and edamame at $4.99 are the wildcard sides.
| Shake | Price |
|---|---|
| Shakes | $5.99–$6.99 |
| Kids Shakes | $3.99 |
Drinks & Beverages
| Drink | Price |
|---|---|
| Fountain Drinks | $2.99 |
| Iced Tea | $2.99 |
| Lemonade | $3.49 |
| Bottled Water | $2.49 |
Kids Menu
| Kids Item | Price |
|---|---|
| Kids Burger | $7.49 |
| Kids Grilled Cheese | $6.49 |
The Counter Deals & Coupons
The Counter runs deals through its app and email list. The app carries offers and the rewards program turns orders into free food — points stack with every burger and shake. The build-your-own at $11.97 to $12.50 is the value play: the same price band as the signatures but exactly your build, no compromises. The kids menu at $6.49 to $7.49 keeps the family order cheap. Watch for the limited-time signatures — they launch with deals. Check the app before you order, because the deals rotate and the local store sometimes runs its own specials. When you scan the the counter menu with prices, check the meal deals first — they beat buying items one by one. You can also browse nutrition facts for every item on the official The Counter site.
The Counter Hours
Most Counter locations open at 11:00 AM and close at 9:00 or 10:00 PM, seven days a week. Friday and Saturday run the latest. Holiday hours shift, so check your local store around Thanksgiving, Christmas, and New Year’s Day. The the counter menu with prices lists prices before tax, so expect a little more at the register.
With the the counter menu with prices in hand, you can plan the whole order before you leave home.
The Counter Menu FAQs
How much is a build-your-own burger?
A: The build-your-own runs $11.97 to $12.50 for the standard build. You pick the protein, cheese, toppings, and sauce on the checklist. Premium add-ons cost extra. Prices may vary by location.
How does the checklist work?
A: You get a paper checklist, mark your protein, cheese, toppings, and sauce with a pencil, and hand it over. The kitchen builds it to order. It’s half the fun — everyone at the table builds their own. The the counter menu with prices is updated October 2026, so it should match what you pay.
What is the cheapest signature burger?
A: The Classic at $12.46 — the straightforward great burger. The BBQ Bacon at $15.95 is the priciest signature. The build-your-own at $11.97 to $12.50 undercuts them all. The answer is in the the counter menu with prices too — prices there stay current.
Does The Counter have shakes?
A: Yes. Shakes run $5.99 to $6.99 — thick and old-school. Kids shakes run $3.99 for the little ones.
Does The Counter have coupons?
A: The app and email list carry offers and deals, and the rewards program turns orders into free food. The build-your-own at $11.97 to $12.50 is the value play even without a coupon.
Is there a veggie option?
A: Yes — the build-your-own checklist includes veggie protein options, so the plant-based crowd builds their own burger too.
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